Hello! I’m Vasanth Kumar, a passionate and results-oriented freelance digital marketer based in India. With a strong foundation in both computer science and marketing, I specialize in helping businesses and individuals grow their online presence through targeted, data-driven digital strategies.
MySelf
I am Pabolu Vasanth Kumar, a results-driven digital marketing professional passionate about combining creativity with data-driven strategies. My expertise lies in areas such as SEO, Social Media Marketing, Google Ads, Email Marketing, and WordPress content management.
I strongly believe that marketing is not just about visibility but about creating meaningful connections with the right audience. My goal is to help businesses grow their digital presence while ensuring campaigns deliver measurable outcomes.
Professional Experience
During my internship at Social Prachar, I worked on diverse projects that helped me gain real-time exposure to the marketing industry. I was actively involved in optimizing websites for search engines, focusing on keyword research, on-page improvements, and backlink strategies.
I also contributed to the execution of social media campaigns across platforms like Instagram and Facebook. These campaigns taught me how different content strategies resonate with different audiences and how engagement can be nurtured over time.
My work with Google Ads further strengthened my skills in targeting and campaign optimization. By monitoring CTR and adjusting strategies, I learned the importance of data analysis in improving ad performance. In addition, I planned and implemented email marketing campaigns using Mailchimp, gaining valuable experience in subscriber engagement and retention.
Academic and Technical Background
I graduated with a B.Tech in Computer Science and Artificial Intelligence from PBR Visvodaya Institute of Technology and Science with an overall score of 70%. My academic journey gave me a strong foundation in problem-solving, logical thinking, and the ability to apply technology to real-world issues.
As part of my final year project, I developed a machine learning-based system to detect DDoS attacks in IoT networks. This project involved analyzing network traffic data, applying feature selection methods, and evaluating machine learning models for accuracy. The project was highly successful and earned me an Outstanding (S Grade) for its impact on IoT security.
This blend of marketing knowledge and technical expertise enables me to approach challenges from both a creative and analytical perspective. It gives me the ability to bridge the gap between technology and strategy, which is valuable in today’s fast-paced digital world.
Certifications and Achievements
To strengthen my professional journey, I have acquired multiple certifications. These include Google Ads Search and Video Certifications, along with HubSpot certifications in Content Marketing, Social Media, and Email Marketing. Each certification has equipped me with structured knowledge and hands-on practice in different aspects of digital marketing.
Outside of academics, I was honored to serve as a MyNEP Ambassador, contributing towards the promotion of the National Education Policy 2020. I also played a leadership role in my college activities, including coordinating events and representing my peers in various competitions.
Sports and extracurricular activities have also shaped my character. As the captain of my school soccer team, I developed qualities of teamwork, discipline, and resilience, which continue to reflect in my professional life today.
Skills and Values
My technical skills include SEO, Google Ads campaign management, Social Media Optimization, WordPress content editing, and email marketing automation. I also have creative experience with tools like Canva and practical exposure to content writing.
Beyond technical skills, I value qualities such as adaptability, effective communication, and leadership. I enjoy collaborating with diverse teams, exchanging ideas, and working towards common goals. For me, success lies in maintaining a balance between creativity, strategy, and execution.
Beyond Work
Outside of my professional commitments, I am deeply curious about exploring new technologies and trends. I often participate in technical events and hiring challenges, which help me stay updated and sharpen my competitive edge.
I also enjoy experimenting with tools that bring together marketing and AI, as I strongly believe that the future of digital growth lies in intelligent, automated, and insight-driven solutions.
Looking ahead, my aspiration is to build a career that combines digital marketing expertise with advanced technologies, enabling me to deliver impactful solutions in an ever-evolving digital landscape.