Digital Marketing Journey
I’m Pabolu Vasanth Kumar, a passionate Digital Marketer dedicated to helping brands grow through creative and data-driven strategies. Over time, I’ve gained hands-on experience in running campaigns, analyzing performance, and building a strong online presence for businesses.
Campaign Experience
During my training with Social Prachar, I successfully ran paid ad campaigns across social media platforms. I focused on:
- Targeting the right audience
- Optimizing ad creatives and copy
- Tracking conversions and ROI
- Improving engagement and brand awareness
These campaigns helped me understand how performance marketing connects directly to business results.
During my work with Vyomanexgen, I successfully managed and optimized social media accounts across Instagram, LinkedIn, and other platforms. I focused on:
- Managing and scheduling engaging content for all platforms
- Targeting the right audience to increase reach and followers
- Optimizing posts and campaigns to improve engagement and visibility
- Tracking performance metrics to measure growth and ROI
- Maintaining consistent brand messaging across social channels
Current Role – People Tech Group
At People Tech Group, I’m currently involved in multiple areas of digital marketing, including:
- Influencer Marketing: Partnering with creators to increase brand visibility
- Research Marketing: Analyzing audience behavior and market trends
- Telecall Marketing: Reaching potential leads through direct communication
- Social Media Optimization (SMO): Enhancing engagement across social platforms
- Search Engine Optimization (SEO): Boosting website rankings and organic traffic
Each project allows me to strengthen brand identity and deliver measurable results.
My Focus
I aim to continue learning and exploring new areas of digital growth marketing, building strategies that blend creativity with analytics — to help brands make a lasting impact online.